LEGALFLY × BLCK. Coffee & The Masters

Activation proposal · Amsterdam Zuidas · January 2027

Your brand. Every morning.

Three ways to bring LEGALFLY to the coffee moment.

BLCK mobile bar wrapped in LEGALFLY yellow

Mockup built on a photo of the real BLCK mobile bar.

Mockups are built on real photos of the BLCK coffee bar and BLCK mobile bar. The yellow is matched to the supplied LEGALFLY reference; the wordmark remains a placeholder. Official logo files and production colour specifications are required before printing. Symbols, slogans, menus and prices visible in mockups are illustrative only.

The brief

Working assumptions

Complimentary coffee, paid for by LEGALFLY, for the Zuidas morning commute.

Dates: 4–29 January 2027; Monday to Friday
Hours: 08:00–12:00; Morning service
Volume: 200 or 400 coffees / morning; Two quotation options
Location: Directly in front of Amsterdam Zuid; Proposed position · subject to permit

Choose the outdoor bar at 200 coffees per morning, or the fully branded 400-coffee package with an indoor BLCK takeover and an outdoor serving point. BLCK. Coffee is your coffee and hospitality partner.

Right in the morning commuter flow.

We propose placing our mobile coffee bar directly in front of Amsterdam Zuid station. Thousands of people pass through this area, particularly in the morning, putting LEGALFLY in a highly visible spot on the way to work.

Once you approve the proposal, we can immediately apply for the permit to stand there. The exact position remains subject to permission; passing footfall is not a guarantee of coffee uptake.

Concept 1

The LEGALFLY Mobile Coffee Bar

Our mobile coffee bar directly in front of Amsterdam Zuid station: a visible coffee stop for the thousands of passers-by in the morning commute. The bar and barista are included in both packages. The LEGALFLY wrap, branded cups, tent and heaters are included in the 400-coffee package; for 200 coffees, these are quoted separately.

Yellow wrap or removable panels
Large LEGALFLY logo on front and selected sides
Yellow branded takeaway cups
Coordinated menu signage
Optional barista aprons
Branded canopy · included with 400 coffees

After your approval, BLCK can immediately apply for the station-front permit. Placement is subject to permission. Service openings, ventilation and equipment access remain clear of graphics.

BLCK mobile bar wrapped in LEGALFLY yellow on a business plaza — 01 — LEGALFLY wrap: included with 400 coffees, separately quoted with 200. Station-front placement is subject to permit.

BLCK mobile bar front with LEGALFLY wrap — 02 — Front wrap: removable yellow panels on the existing bar.

Wrapped mobile bar under a LEGALFLY rain canopy — 03 — With proposed rain canopy and lighting.

Today → with LEGALFLY

BLCK mobile bar with LEGALFLY branding — mockup.

Concept 2

The LEGALFLY Takeover at BLCK

We transform BLCK's own coffee bar at Zuidas into a LEGALFLY environment, with coordinated colours and branding, seating, and a natural backdrop for photos and video. This branded bar takeover is included in the 400-coffee package, creating a second serving point alongside the outdoor mobile bar. It is not included in the 200-coffee package.

Removable yellow counter panels
Window graphics
Branded takeaway cups
Banners, menu boards and selected signage
Coordinated table details
Optional staff aprons and a simple photo backdrop

Included in option 2 · 400 coffees. For option 1, an indoor takeover would require a separate quote. Mockups use real BLCK photos; final graphics will be fitted to measured counter and window sizes.

BLCK coffee bar with LEGALFLY counter panel and banner — 01 — Takeover inside BLCK: counter panel, banner and yellow cups.

BLCK counter with LEGALFLY menu card and cups — 02 — Counter and ordering experience.

Yellow LEGALFLY cups with latte art — 03 — LEGALFLY cups with latte art, served by BLCK.

Today → with LEGALFLY

BLCK coffee bar with LEGALFLY branding — mockup.

Concept 3

Outside + Inside

Two serving points, one fully branded activation: the outdoor mobile coffee bar for passing commuters and the LEGALFLY takeover inside BLCK. Both are included in the 400-coffee package, with a coffee and banana bread or a sweet treat for each recipient. We have previously combined a bar takeover and an outdoor bar for a legal company.

Branded mobile coffee bar outside
LEGALFLY takeover inside BLCK
Consistent cups, colours and signage
Outdoor visibility + indoor hospitality

Included in option 2: 400 coffees and accompanying snacks per service day, shared across both serving points, with two baristas. Station-front outdoor placement remains subject to permit.

Wrapped BLCK mobile bar outside — 01 — Outside: the wrapped BLCK mobile bar for street-level visibility.

LEGALFLY takeover inside BLCK — 02 — Inside: the LEGALFLY takeover at the BLCK coffee bar.

LEGALFLY cups — 03 — The same cups in both places.

Side by side

Compare the concepts

	1 · Mobile Coffee Bar	2 · Takeover at BLCK	3 · Outside + Inside
Format	BLCK mobile bar, wrapped, outdoors	Takeover of the BLCK coffee bar	Mobile bar outside + takeover inside BLCK
Branding opportunities	Wrap or panels, front logo, side panels, menu, cups, aprons, canopy	Counter panels, windows, banners, menus, table details, cups, aprons, backdrop	Full system across both: shared cups, colours, signage and details
Weather protection	Optional canopy or rain cover — suitability to be assessed	Fully indoors	Indoor venue; outdoor bar relies on proposed canopy
Indoor hospitality	None	Seating, warmth, a place to linger	Yes, at the BLCK venue
Content opportunities	Street-level visibility, queue and hand-off moments	Photo backdrop, interior and tabletop scenes	Both outdoor and indoor content
Main practical dependencies	Outdoor site, permissions, power and water, access	Venue availability, layout, installation window	All of the above, plus coordinating two locations
Costs & availability	200 coffees: €5 per coffee, or €6 with a snack; bar and barista included, branding and outdoor extras separate. 400 coffees: fully branded outdoor setup included in option 2.	Branded indoor takeover included in option 2 · 400 coffees. Separate quote with option 1. Availability: to be confirmed.	Option 2: €5 per person for 400 coffees with banana bread/sweets across both points. Branding, tent, heaters and two baristas included. Prices based on 20 service days.

Commercial proposal

Two morning packages

Your coffee activation quote

Complimentary morning coffee for passers-by, paid for by LEGALFLY. Choose the outdoor coffee bar or a fully branded activation with two serving points: directly in front of Amsterdam Zuid station and inside BLCK.

All prices are based on 20 service days. Prices below are per service day, not period totals.

Option 1 · Outdoor coffee bar

200 morning coffees

€5per coffee

200 coffees per morning, per service day

Per service day: €1,000–€1,200

Coffee only: €5 per coffee · €1,000 per day. Add banana bread or another snack: €6 per person · €1,200 per day.

Included

200 coffees
BLCK mobile coffee bar
One barista per service day

Branding, branded cups, tent/canopy, heaters and indoor BLCK takeover are not included and are quoted separately.

Option 2 · All-inclusive

400 coffees · Fully branded

€5per person · coffee + snack

400 people · one coffee and banana bread or a sweet treat each

Per service day: €2,000

Included

400 coffees + banana bread/sweets
Fully LEGALFLY-branded mobile bar and cups
Outdoor tent/canopy and heaters
Two baristas per service day
Fully branded indoor BLCK bar takeover
Two serving points · outside + inside

BLCK takes care of all the inclusions above. The daily allowance of 400 coffees and snacks is shared across both serving points.

Rates are based on 20 service days, 4–29 January 2027, 08:00–12:00. Branding and outdoor extras are separately quoted only for option 1; option 2 includes the fully branded indoor and outdoor activation. On approval, BLCK can immediately apply for the station-front permit. Exact placement, final service dates, availability, utilities and VAT treatment remain to be confirmed.

Mobile bar under canopy in winter rain — Proposed shelter and lighting for dark, wet January mornings — concept mockup.

January in Amsterdam

Winter setup

Shelter

A branded canopy or rain cover over the bar and part of the queue.

Heating

Outdoor heaters for the winter setup. Tent/canopy and heaters are included in option 2; quoted separately in option 1.

Lighting

Warm lighting for the darker early hours, keeping the yellow visible from a distance.

Practical considerations

Non-slip standing area, clear customer routes, protected power and water, and space for equipment access.

Canopy suitability, wind limits and site conditions require assessment before any outdoor setup is confirmed.

Next steps

From concept to coffee

01
Choose 200 outdoor coffees or the fully branded 400-coffee package.
02
For 200 coffees, agree any separately quoted branding or extras.
03
Approve your chosen package, with rates based on 20 service days.
04
BLCK immediately applies for the station-front permit.
05
Confirm permitted placement, service dates and any required brand assets.

Let's shape your LEGALFLY coffee experience.

BLCK. Coffee & The Masters — your coffee and hospitality partner.